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TOSHIBA AND CHILDREN WORK TOGETHER TO BEST BUY LAPTOP

New satellite L635 Kids ' PC: properties of Nonslip keyboard software and entertainment suite is designed to give parents peace of mind

Irvine, California-23 september 2010-Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the satellite ® L635 Kids ' PC, Toshiba's first child-centric laptop design, available exclusively at best buy. Designed in collaboration with the Best Buy, is the satellite L635 Kids ' PC a full-size laptop made for children from 5 to 10 with a suite of software for entertainment and education and allows parents to ensure that their kids are safe on the Web are stay.

Technology products to rise on the lists of the wishes of families and are particularly popular as holiday gifts. approximately one in four parents reported plans to buy a laptop for their school aged children, according to a Toshiba research that was carried out with opinion bv, with almost 74% of the reporting of their children asking for gadgets for the holidays. Parents want a reliable computer that also provides a secure environment for the surfing on the Internet, but their current options are limited to the PC created for adults or kid-friendly netbooks and toy-like computer equipment.

Features a 13.3-inch diagonal HD display of the satellite L635 Kids ' PC [I], a built-in DVD drive, and then Webcam software specially with a younger users in mind.

"The laptop has traditionally been a device designed and constructed for adults, and devices that are currently marketed to children are netbooks or computers with toys," said Jeff Barney, Vice President and General Manager, Toshiba America Information Systems, Inc., Digital Division of the products."As a result of this consultation with Best Buy we have a product that is the right measure of fun and entertainment for children having regard to the provisions of the security concerns of their parents and computing needs."

Toshiba, Best Buy collaboration
The satellite L635 Kids ' PC is the latest consumer driven innovation to come out of the you spoke, we listened program, a collaboration between Toshiba and best buy which products such as the Toshiba Satellite E205. with the satellite L635 Kids ' PC together the two companies their consumers feedback and technical expertise to a laptop from the ground up for children who like no other.

"People expect today well thought out laptop offer adapted to their expectations, and along with Toshiba makes it possible," said Jason Bonfig, Vice President of the computer at best buy."We design a laptop that better the function and content needs of families, and the result was the satellite L635 Kids ' PC."

We listened program changed since their coming in the fall 2008, products that have been obtained from the Best Buy you Spoke, the dynamics of how computers and other technology to be developed. each generation comes from the insights gleaned from sources such as Best Buy's own customers and employees in the desired features, styling and performance. then the company works in close cooperation with Toshiba to translate those expectations of the customer in a unique design that laptop to the needs of the client with the appropriate hardware and functionality lost.

Unique features
Designed with children in mind, the laptop has a unique Nonslip keyboard, allowing for easy cleaning stains left by sloppy hands and a no-gloss Dura-cross texture finish that helps resist fingerprints.

The supplied software gives parents can help their children to protect against risks online, and offer a fun and safe universe for kids to explore the Internet. Laptop comes preloaded with KidZui, an Internet-browser created for kids, as well as net Nanny, which allows parents to set boundaries how the laptop is used. The combination of these two programs can use the safety of the laptop with a view to adapting it, as an adult children.

For all of the features of the child-ready is the laptop on still the power of a standard PC, making it a product to use and enjoy with the whole family.Pre-installed entertainment includes two Disney films and the family-friendly LEGO Batman game.

Availability
The satellite L635 Kids ' PC is available exclusively at best buy as from 26 september 2010.

Photo Gallery: http://bit.ly/toshibakidspc

Connect to Toshiba on Twitter at twitter.com/ToshibaLaptops on www.facebook.com/toshibalaptopsus and on Facebook.

Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, California, TAIS consists of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division and Telecommunication Systems Division. together, these departments offer mobile products and solutions, including industry-leading portable computers, television, TV/DVD combination products, DVD and Blu-ray disc and portable devices; imaging products for the safety, medical and manufacturing markets; storage products for the automotive, computer and consumer electronics; and IP phone business systems with integrated applications for communication, collaboration and mobility. TAIS provides sales, marketing and services for the wide range of products in the United States and Latin America.

TAIS is an independent operating company which is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. Toshiba Corporation is a world leader and innovator in high-tech, a diversified manufacturer and marketer of advanced electric and electronic products. these products include of information & communications systems; digital consumer products, electronic devices and components; as well as energy systems, including nuclear energy; industrial and social infrastructure systems and household appliances. Toshiba was founded in 1875, and today has a global network of more than 740 companies, with 204,000 employees worldwide and annual sales more than $ 68 billion (6.3 trillion yen). visit www.toshiba.com for more information about Toshiba.

About best buy co., Inc.
Offices in the United States, Canada, Europe, China, Mexico and Turkey is Best Buy a multinational provider of technology and entertainment products and services with a commitment to growth and innovation. the best buy family of brands and partnerships together more than 49 billion dollars in annual revenue-generating and brands such as Best Buy; Best Buy Mobile; Audiovisions; The Carphone Warehouse; Future Shop; Geek Squad, Jiangsu Five Star; Magnolia Audio Video, Napster, Pacific Sales; and The Phone House approximately 180,000 employees apply their talents to help the benefits of these brands to life for customers through retail locations, multiple call centers and Web sites, home solutions, the delivery of the product and the activities in our communities. community partnership is important for the way in which our business at best buy. We donated in fiscal 2010, a combined 25.$ 2 million to improve the vitality of the communities where our employees and customers live and work. go to www.bestbuy.com for more information about the Best Buy